terça-feira, 29 de novembro de 2011

Douleurs Sans Frontières - Stop Pain Campaign

This is a french Stop Pain Campaign by TBWA/MAP Paris advertising agency for the french humanitarian organization Douleurs Sans Frontières.
This images were made to outdoor advert, titled "STOP PAIN" for brand: Pain Without Borders in France. This was released in the November 2008.

As you can see, these are very detailed photoshop work, with a strong message. 
The idea here was to use the caterpillar tracks that tanks have, to show how these countries fight against repressive forces. It's a sad idea, but a reality, where they can move to whatever they want, but in the end, no way to escape.

Watch the video to know more about the concept behind this advert.
Africa


Cambodja


Indonesia



Advertising Agency: TBWA/MAP, Paris, France
Creative Directors: Sebastien Vacherot, Manoelle van der Vaeren
Art Director: Stephane Lecoq
Copywriter: Alban Penicaut
Photographer: Platinum
Art Buying: Vanessa Barbel

Have you been to their website? Click here Douleurs Sans Frontières.

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